Nike iD has certainly dragged sneaker personalisation to a mainstream level but less people are aware that Adidas have their own rival creation, miadidas. Miadidas works on the same simple principle as Nike iD - choose a classic Adidas model template & get custimising! The US version of miadidas has a whole ton of classic models, both from Adidas Sport & Adidas Originals, however miadidas UK has a lot less to choose from & critically no Originals...
Until miadidas expands its UK offering we suggest you go check out the US site particularly as they've just added a personal Capitol Conspiracy fave the Gazelle...syke!






As a first post I wanted to show a short film on the inspiration behind the Nike Air Max 87 & its pioneering designer Tinker Hatfield. The launch of Nike Air Max 87 or Air Max 1 proved pivotal in the shift in sneaker design in the late 80s & the direction Nike design took there after. The Air Max 1 is as relevant today as it was back then capturing the imagination of many a sneaker head. This then radical design concept I believe paved the way for more radical design concepts & the birth of the street wear industry as we know it today. Enjoy.